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Augmenting Reality for the Sake of Selling Soft Drinks!

March 24, 2014 Benjamin Gray

This is a pretty awesome bit of viral advertising and I'm sad to say I will be perpetuating it! A certain soft drinks firm had some folks wire up a camera into a bus stop on Oxford street with some rather cool overlays to keep the people waiting for their bus amused or in some cases just plain scared!

The full video has some more great overlays.

Anyone know who did this? I have my suspicions! Also any info on the camera set up?




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